Your AI agents should work where you work.
AI works. Most AI projects don't.
We help UK SMEs find where AI actually creates leverage — then build it. No long contracts. No day rates. A fixed monthly fee, and direct involvement until it works.
Does this sound familiar?
You bought the tools. Nobody uses them.
You ran a pilot. It worked. Then nothing happened.
You've been told AI will transform your business. Still waiting.
A simple, practical process.
Find the opportunity
We identify where AI creates real leverage — not surface-level automation, but meaningful changes in how your business operates.
Build it properly
We build systems your team actually uses. No prototypes that sit unused. No handover gaps.
Stay involved
A fixed monthly retainer. Clear visibility on cost and impact. Ongoing refinement as your business evolves.
Founder-led. Deliberately small.
Squared Lemons is led by Jonathan Gill.
I've spent 30 years building enterprise technology from scratch, including the systems behind Watchfinder. Today, I work with a maximum of three clients at a time.
When you work with Squared Lemons, you work directly with me. The person defining the strategy is the same person building the systems.
No handovers. No layers. No disconnect between thinking and execution.
I'm not here to sell you software. I'm here to find what actually works — and build it.
Questions we get asked.
Straight answers to the questions most people have before they start a conversation with us.
01 What does an AI consultancy do?
What does an AI consultancy do?
An AI consultancy helps businesses identify where artificial intelligence will genuinely improve their operations — and where it won't. The work typically covers assessment, strategy, implementation, and team training. A good AI consultancy spends most of its time understanding your business before recommending any technology.
02 How much does AI implementation cost for an SME?
How much does AI implementation cost for an SME?
It depends on scope, but realistic UK ranges are: £2,500–£10,000 for an AI readiness assessment, £10,000–£30,000 for a proof of concept on a single use case, and £2,000–£10,000/month for ongoing advisory support. Many useful AI implementations cost under £5,000 using existing off-the-shelf tools with proper configuration and training — the bigger costs come when you need custom integration with existing systems.
03 How long does an AI readiness assessment take?
How long does an AI readiness assessment take?
A focused AI readiness assessment typically takes one to two weeks from kickoff to final report. You'll need to make 2-3 key people available for 30-60 minute interviews and provide an overview of your current systems — we handle the rest. You'll receive a prioritised list of AI opportunities, a gap analysis, quick wins you can act on immediately, and realistic budget estimates.
04 Do I need to change my existing systems?
Do I need to change my existing systems?
Usually not. In most cases, AI works alongside your existing tools — your CRM, email, and accounting software stay exactly as they are, with AI reading from and writing to them via integrations. The real changes are in processes and skills: your team may need to work differently and learn new capabilities, but your core systems typically stay in place.
05 What size business do you work with?
What size business do you work with?
We work with UK businesses from solo founders to around 200 employees — the range where off-the-shelf software doesn't quite fit, but enterprise solutions are overkill. The sweet spot is businesses with 10–200 employees where inefficiency is costing real money and leadership is committed to changing how they work, not just adding tools.
Let's find your opportunity.
30 minutes. We look at your business together and tell you honestly whether there is an opportunity worth pursuing. No pitch, no deck.