Privacy Policy

1. Who we are

This privacy policy applies to Squared Lemons Ltd, a company registered in England and Wales under company number 16216490 ("Squared Lemons", "we", "us", "our"). Our website is at www.squaredlemons.com.

We are the data controller for the personal data we collect through this website. If you have any questions about how we handle your data, contact us at [email protected].

2. What data we collect

We collect the following categories of personal data:

• Enquiry data: name, email address, company name, and any information you voluntarily provide when you submit our contact form.
• Usage data: pages visited, browser type, device type, and approximate location (country/region level), collected through analytics tools.
• Communication data: the content of emails or messages you send us directly.

We do not collect payment card details. We do not collect sensitive personal data (such as health information, racial or ethnic origin, or political opinions).

3. How we collect it

• Directly from you when you complete our enquiry form or email us.
• Automatically when you browse our website, through cookies and similar technologies.

4. Why we collect it (lawful bases)

We process your personal data on the following lawful bases under UK GDPR:

• Legitimate interests (Article 6(1)(f)): to respond to your enquiries, improve our website, and understand how our content is used. We have assessed that our interests do not override your rights and freedoms.
• Contract (Article 6(1)(b)): where you engage us for services, to fulfil our contractual obligations to you.
• Legal obligation (Article 6(1)(c)): where we are required by law to retain certain records.

5. How we use your data

• To respond to your enquiry and discuss how we can help your business.
• To deliver and manage any services you engage us for.
• To improve the content and performance of our website.
• To comply with legal and regulatory obligations.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

6. Who we share your data with

We do not sell your personal data. We may share data with the following categories of trusted third parties, strictly to operate our services:

• Email delivery: we use Resend (Resend Inc.) to send confirmation emails. Resend processes email addresses on our behalf as a data processor.
• Analytics: if we use an analytics service, it processes anonymised or pseudonymised usage data on our behalf.
• Professional advisers: solicitors, accountants, or insurers, where necessary.

All third-party processors are bound by data processing agreements and may only use your data on our documented instructions.

7. International transfers

Some of our third-party processors are based outside the UK or EEA. Where personal data is transferred internationally, we ensure appropriate safeguards are in place — such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses — in accordance with UK GDPR Article 46.

8. How long we keep your data

• Enquiry data: retained for up to 2 years from the date of the enquiry, or until you ask us to delete it, whichever is sooner.
• Client records: retained for 7 years from the end of the engagement, to meet accounting and legal obligations.
• Usage/analytics data: aggregated or anonymised within 14 months of collection.

9. Cookies

Our website may use cookies to:

• Remember your preferences.
• Understand how visitors use the site (analytics cookies).

You can control cookies through your browser settings. Blocking cookies may affect some website functionality. We do not use cookies for advertising or cross-site tracking.

10. Your rights

Under UK GDPR, you have the right to:

• Access: request a copy of the personal data we hold about you.
• Rectification: ask us to correct inaccurate or incomplete data.
• Erasure: ask us to delete your data where we have no lawful reason to retain it.
• Restriction: ask us to limit how we use your data.
• Portability: receive your data in a structured, commonly used, machine-readable format.
• Object: object to processing based on legitimate interests.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. We may need to verify your identity before acting on your request.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is served over HTTPS. Access to personal data is restricted to those who need it to perform their role.

12. Changes to this policy

We may update this policy from time to time. Material changes will be noted at the top of this page with a revised "last updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact

Squared Lemons Ltd
Company number: 16216490
Email: [email protected]
Website: www.squaredlemons.com